BACK

 

 

 

OVERVIEW

 

We created a story to convince people to pledge to the color "white" and in return, we reward them by letting them  interact with the story and influence the outcome.

 

The images were created after polls we sent out to let those who pledged white to dictate where the story would go.

 

 

 

MY ROLES:

Art Direction

Concept

Video

 

TEAM:

Roux Dionissieva

Demian Kendall

 

 

THE WHITE PROJECT AN INTERACTIVE STORY

 

 

 

 

 

 

JOIN THE MOVEMENT

 

Through social media, we put out this video to create awareness of The White Project.

 

 

 

 

 

 

THE FACTIONS

 

Within the story, there were different groups you could possibly come across.

 

 

 

 

 

 

 

 

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 All works © 2017 Ollie Cortum.